Privacy policy

Ring Premier Privacy & Cookie Policy

Effective Date: September 27, 2025

Who we are: Ring Premier Inc (“Ring Premier,” “we,” “us,” or “our”).

This Privacy & Cookie Policy explains how we collect, use, disclose, and protect personal information when you visit our websites, use our services, purchase our products, interact with us online or offline, or otherwise engage with Ring Premier (collectively, the “Services”).

Note for EU/UK residents: If you are located in the EEA or UK, see the GDPR/UK GDPR section below for additional disclosures, legal bases, and your rights.

1) Personal information we collect

We may collect the following categories of personal information about you:

  • Identifiers: name, email, postal address, phone, account credentials, online identifiers (IP address, advertising IDs, cookie IDs).
  • Commercial information: products viewed, wishlist items, order history, bespoke design preferences, financing information.
  • Payment information: card details (processed by PCI-compliant payment processors; we only store tokenized data).
  • Internet / network activity: browsing, clicks, session replay data, device type, referrer, location inferred from IP.
  • Geolocation data: coarse location (city/region); precise location only if you enable it.
  • Audio/visual: photos/videos you upload, consultation materials, customer support recordings (with notice).
  • Inferences: style, budget, or preference segments derived from other data.
  • Demographics (optional): voluntarily provided.
  • Sensitive information: only if submitted (e.g., financing documents with government IDs).

Sources: Directly from you; automatically from devices via cookies/pixels/SDKs; service providers and partners; social media or referrals.

2) How we use personal information

  • Provide, personalize, and improve the Services and our products.
  • Process transactions, fulfill and deliver orders, and communicate with you.
  • Facilitate bespoke/concierge design services and appointments.
  • Authenticate and secure; prevent, detect, and investigate fraud or abuse.
  • Analytics, measurement, research, and A/B testing.
  • Marketing and advertising (including cross-device, interest-based, and retargeting).
  • Comply with legal obligations and enforce terms.
  • With your consent where required or as otherwise disclosed at collection.

Profiling & automated decision-making: We may segment audiences for ads or recommendations. We do not make decisions with legal or similarly significant effects based solely on automated processing without human review.

3) Sharing of personal information

We disclose personal information to:

  • Service providers: payment, fraud prevention, hosting, cloud storage, email/SMS, scheduling, analytics, session replay, customer support, order management, shipping & logistics, and ad tech partners.
  • Advertising/analytics partners: to measure performance and deliver relevant ads.
  • Affiliates and corporate transactions: in the event of a merger, acquisition, financing, or sale of assets.
  • Legal & safety: to comply with law, enforce agreements, or protect rights/safety.

We do not sell personal information for money. We may “share” identifiers, internet activity, and inferences for cross-context behavioral advertising as those terms are defined under certain U.S. state privacy laws. See Your Privacy Choices.

4) Retention

We retain personal information for as long as needed to fulfill the purposes outlined here, comply with legal obligations (including tax, accounting, and warranty), resolve disputes, and enforce agreements. Examples: order data up to 7 years; support tickets up to 3 years; marketing contacts until you opt out or after dormancy. When no longer required, we delete, de-identify, or aggregate data subject to reasonable safeguards.

5) Security

We maintain administrative, technical, and physical safeguards appropriate to the volume and sensitivity of personal information (HTTPS, encryption in transit, restricted access, role-based permissions, vendor due diligence). No system is 100% secure—please use unique, strong passwords and notify us of any suspected compromise.

6) Children’s privacy

Our Services are intended for a general audience and are not directed to children under 13 (or under 16 in the EEA/UK). We do not knowingly collect personal information from children without verifiable parental consent. If you believe a child has provided personal information to us, contact us to request deletion.

7) Your privacy choices & rights

  • Cookie/banner settings: Manage analytics/advertising cookies via our banner or the Cookie Settings link in the footer.
  • Global Privacy Control (GPC): We honor GPC signals as an opt-out of sale/share/targeted advertising for the browser that sends the signal.
  • Email/SMS: Unsubscribe via links in messages or reply STOP to SMS.

U.S. State rights (e.g., CA, CO, CT, UT, VA): Depending on your state: access/know; correct; delete; data portability; opt out of sale/share/targeted advertising and certain profiling; non-discrimination. Submit requests via our Privacy Request process or email conceirge@ringpremier.com. We will verify your identity (and your authority if using an authorized agent). You may appeal a decision by replying “Appeal” to our determination; we will respond within the time required by law.

California disclosures: Use Your Privacy Choices to opt out of sale/share for cross-context behavioral advertising. We do not use or disclose sensitive personal information for purposes other than those permitted by Cal. Civ. Code §1798.121. If we offer rewards, referrals, or loyalty programs, we will provide a Notice of Financial Incentive.

8) International transfers (EEA/UK)

Where applicable, we rely on appropriate safeguards for transfers outside the EEA/UK, such as Standard Contractual Clauses and supplementary measures.

9) GDPR/UK GDPR: legal bases & rights

Legal bases: performance of a contract; legitimate interests (e.g., security, analytics, and marketing to existing customers); consent (for non-essential cookies/SMS/email where required); compliance with legal obligations.

Rights: access, rectification, erasure, restriction, objection (including to direct marketing), portability, and withdrawal of consent. Contact conceirge@ringpremier.com. You may lodge a complaint with your data protection authority.

10) Third-party links & SDKs

Our Services may include third-party plugins (e.g., Meta, Google), embedded content, and SDKs. Interactions with these features are governed by the third parties’ privacy policies.

11) Changes to this Policy

We may update this Policy from time to time. We will post the updated version with a new “Effective Date” and, where required, provide additional notice.

12) Contact

Ring Premier Inc
Attn: Privacy
conceirge@ringpremier.com

Cookie Policy

What are cookies?

  • Cookies: small text files stored on your device to remember settings and actions.
  • Pixels/web beacons: tiny code snippets used to load images/scripts and record actions (e.g., email opens).
  • Local storage/SDKs: store data in your browser or app.
  • Session replay: records limited interactions to improve UX and diagnose issues.

Types we use

  • Necessary: authentication, checkout, security, consent storage.
  • Functional: preferences (language, region), appointment scheduling.
  • Analytics: usage, diagnostics, testing, measurement.
  • Advertising: targeted ads, measurement, frequency capping, fraud prevention.

Detailed cookie list

(a) Essential cookies (Consentmo + Shopify)

Name Description Category Provider Duration
cookieconsent_status This cookie is associated with the app Consentmo GDPR Compliance and is used for storing the customer's consent. Necessary Consentmo 1 year
cookieconsent_preferences_disabled This cookie is associated with the app Consentmo GDPR Compliance and is used for storing the customer's consent. Necessary Consentmo 1 day
_ab Used to control when the admin bar is shown on the storefront. Necessary Shopify 1 year
_abv Persist the collapsed state of the admin bar. Necessary Shopify 1 year
_checkout_queue_token Used when there is a queue during the checkout process. Necessary Shopify 1 year
_identity_session Merchant authentication: Main session cookie for Identity authentication. This is the underlying Rails session cookie. It contains the SID. Necessary Shopify 2 years
_master_udr Permanent device identifier. Necessary Shopify Session
_merchant_essential Contains essential information for the correct functionality of merchant surfaces such as the admin area. Necessary Shopify 1 year
_pay_session The Rails session cookie for Shopify Pay Necessary Shopify Session
_shopify_country Used for Plus shops where pricing currency/country is set from GeoIP by helping avoid GeoIP lookups after the first request. Necessary Shopify 30 minutes
_shopify_essential Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data. Necessary Shopify 1 year
_shopify_essential_ Contains an opaque token that is used to identify a device for all essential purposes. Necessary Shopify 1 year
_shopify_test Used to check cookie capabilities on the client. Necessary Shopify 1 minute
_storefront_u Used to facilitate updating customer account information. Necessary Shopify 1 minute
_tracking_consent Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. Necessary Shopify 1 year
auth_state_* Stores authentication state before redirecting customers to third party for authentication. Necessary Shopify 25 minutes
cart Contains information related to the user's cart. Necessary Shopify 2 weeks
cart_currency Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used. Necessary Shopify 2 weeks
checkout Used by checkout to identify the user. Necessary Shopify 21 days
checkout_token Used by checkout to identify the user. Necessary Shopify Session
customer_account_locale Used to keep track of a customer account locale when a redirection occurs from checkout or the storefront to customer accounts. Necessary Shopify 1 year
discount_code Stores a discount code (received from an online store visit with a URL parameter) in order to the next checkout. Necessary Shopify Session
hide_shopify_pay_for_checkout Set when a buyer dismisses the Shop Pay login modal during checkout, informing display to buyer. Necessary Shopify Session
identity-state Stores a hash of the oauth flow state between redirects. Necessary Shopify 1 day
identity_customer_account_number Stores an identifier used to facilitate login across the customer's account and storefront domains. Necessary Shopify 12 weeks
in_checkout_profile_preview Used to determine if a merchant is in a checkout profile preview session. Necessary Shopify Session
keep_alive Used when international domain redirection is enabled to determine if a request is the first one of a session. Necessary Shopify Session
localization Used to localize the cart to the correct country. Necessary Shopify 2 weeks
login_with_shop_finalize Used to facilitate login with Shop. Necessary Shopify 5 minutes
master_device_id Merchant authentication: Permanent device identifier, public version. Necessary Shopify 1 year
order Used to allow access to the data of the order details page of the buyer. Necessary Shopify 3 weeks
profile_preview_token Used for previewing checkout customizations. Necessary Shopify 5 minutes
shop_pay_accelerated Indicates if a buyer is eligible for Shop Pay accelerated checkout. Necessary Shopify 1 year
shopify_pay Used to log in a buyer into Shop Pay when they come back to checkout on the same store. Necessary Shopify 1 year
shopify_pay_redirect Used to accelerate the checkout process when the buyer has a Shop Pay account. Necessary Shopify 1 year
skip_shop_pay Disables Shop Pay as a payment method for a checkout. Necessary Shopify 1 year
storefront_digest Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. Necessary Shopify 1 year
theme Used to determine the theme of the storefront. Necessary Shopify 1 weeks
user Used in connection with Shop login. Necessary Shopify 1 year
user_cross_site Used in connection with Shop login. Necessary Shopify 1 year
_landing_page Capture the landing page of visitor when they come from other sites. Statistics Shopify 2 weeks
_merchant_analytics Contains analytics data for the merchant session. Statistics Shopify 1 year
_orig_referrer Allows merchant to identify where people are visiting them from. Statistics Shopify 2 weeks
_shopify_analytics Contains analytics data for buyer surfaces such as the storefront or checkout. Statistics Shopify 1 year
_shopify_ga Contains Google Analytics parameters that enable cross-domain analytics measurement to work. Statistics Shopify Session
_shopify_s Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. Statistics Shopify 30 minutes
_shopify_y Shopify analytics. Statistics Shopify 1 year
shop_analytics Contains the required buyer information for analytics in Shop. Statistics Shopify 1 year
_shopify_marketing Contains marketing data for buyer surfaces such as the storefront or checkout. Marketing Shopify 1 year
shopify_override_user_locale Used as a mechanism to set User locale in admin. Preferences Shopify 1 year

(b) Analytics & Advertising cookies

Name Description Category Provider Duration
_ga Google Analytics identifier Analytics Google 2 years
_gid Google Analytics session ID Analytics Google 24 hours
_clck, _clsk Microsoft Clarity session replay identifiers Analytics Microsoft 1 year / 1 day
fr Facebook advertising identifier Advertising Meta 3 months
_fbp Facebook/Meta retargeting Advertising Meta 3 months
_tt_enable_cookie, _ttp TikTok tracking Advertising TikTok 13 months
_pin_unauth Pinterest tracking Advertising Pinterest 13 months
IDE, test_cookie DoubleClick/Google Ads retargeting Advertising Google 1 year / 1 day

Your choices

  • Consent banner: Accept/reject cookie categories; change choices anytime via Cookie Settings.
  • GPC: Treated as an opt-out of sale/share/targeted advertising for that browser.
  • Browser controls: You may block or delete cookies; some features may not work without essential cookies.
  • Ad choices: Use DAA/NAI tools and platform settings (Google, Meta, etc.) to control interest-based ads.

Updates

We may update this Cookie Policy to reflect changes to our practices or for legal reasons. Material changes will be highlighted in the banner or on this page.

Contact

Questions? Email conceirge@ringpremier.com.